Ways to generate more traffic


Today most of the business has gone online, in fact, it has become one of the best ways to generate more revenue. With more than 3.2 billion n people using the internet today, you really cannot miss out on tapping this huge chunk of the consumer base. One of the best ways to generate more revenue is going online, having a website which can engage the viewer is the best way to drive traffic, and here we have compiled some simple ways which can help you drive more traffic to your website:

Online Advertising –

One of the best way to generate more online web traffic is online advertising, a peppy and enticing ad can easily catch eyeballs and click on the ad drives traffic to your website. It may not get thousands of clicks but definitely can get you hundreds of click on the ad resulting in more web traffic to your website.

Engaging Content –

Generating more traffic is not sufficient, what’s more important is that the traffic stays on your website and gets converted into sales, an enticing and engaging content plays a key role in holding the traffic on your website and monetizing it.

Get Social-

Having a great content is good but what’s more important is having a content which people can find out. Be proactive and start promoting this on social media is the best way to drive traffic. Make use of Twitter, Facebook, LinkedIn, Twitter, Google+ to promote your website and web content.

Focus on Long-Tail Keywords –

Remember if you wish to commercialize your website and reap maximum benefit out of it, its important that you focus on long-ail keywords , they account for maximum web searches and if you have still not focussed on it, it’s time that you start using it.

On-Page SEO –

SEO based web content is the best way to make your website land up in the top searches and if you are still not using it, you are seriously missing a huge consumer base, the better your search engine ranking, the better is the probability of driving more traffic to your website.


Secrets to creating customer focused e-commerce website


The world is becoming more tech savvy and with an array of products and gamut of choices available to the customers, it has become a challenge for the e-commerce companies to win the marketing battle and earn loyal customers.

In order to become successful in today’s marketplace, it’s important that the web stores focus on delivering what customers’ want and ensure customer satisfaction. The more customer focussed your website the better are your chances of succeeding in the world of online marketing.

Many of you might think that winning the e-commerce battleground is all about offering myriads of products and competitive pricing, although this is important but what’s a key differentiator is the customer service.

Here we have compiled the ways to enhance the customer experience and increase customer focus:

  • The first and the most important way is to provide customer what they want and i.e. seamless and flawless end-user interaction. It makes it easy for the customer to surf from one page to another, search through a number of products without any error which eventually saves their time and ensure sales conversion.
  • The second way e-commerce companies can enhance customer experience is by offering the real-time conversation. This helps in assisting the customer in finding their desired products they want or clarify their doubts in buying a certain product or service.
  • Personalised email is yet another great way to interact with your customers and enhance the feel good factor. Such emails work better than the bulk mailing as they have been tailored per the requirement and need of the customer. They easily catch the attention of the customer and result in sales conversion.
  • Money back guarantee is a great way to make your website more customer focussed, online purchase is still a new concept for many and under such circumstances if your web store is offering a money back guarantee it gains the trust of the customer and results in generating more loyal customers.
  • Customer focused content is also very important, merely having huge traffic on your website does not guarantees that you will have more sales, you must have content which can engage the customer and is of their interest .


Secrets to creating customer focused e-commerce website

Your e-commerce website design plays a key role in differentiating you from the others and making you stand tall.

Why do you need to focus on creating a unique e-commerce website design?

There are a number of reasons why you should focus on creating a unique e-commerce website, with 3.2 billion people (2015) using the internet, many are now indulging in buying and selling products and services online. Web designs are becoming more and more creative with each passing day, from real-time assistance to various modes of payment, online business has completely transmogrified into a form like never before, but what’s more noticeable is that there are many of the same kind existing in the market and if you wish to get more business and want to increase your market share, it’s important that you should you should focus on unconventional design and new ways to interact with customers.

Make sure that your website is unique not only with the type of products and services you are offering but also how you interact with your customer is also important, for example, how much time does each page takes to load, payment security, product delivery time and customer satisfaction.

As mentioned above, one of the primary concerns that boggle online buyers is the payment security, and hence, it should offer transparency and security to its users.

And last but not the least, the money back guarantee, this proves to be an ultimate game changer. If your e-commerce website has all the features which enhance customers’ satisfaction and is able to gain customers’ trust, your e-commerce website will definitely stand out and outshines the others in the league.

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