Hit by the buzzword SEO? In this post, we dive headlong to answer the 10 most frequently asked questions about SEO and hopefully cover everything from the basics to the more complex questions.
Let’s dig in!
1. What is SEO?
Search engine optimisation or SEO is the practice of enhancing the quantity and quality of website traffic through organic search engine results.
2. Do I Need SEO?
Google uses a ranking algorithm to index your website. This ranking system changes every day and rarely discloses the modifications. Gone are the days, when outdated low-value practices such as keyword stuffing, cloaking, EMDs (Exact Match Domains), or reciprocal linking were utilised to boost website rankings within a matter of weeks, even days in some cases. Unfortunately, several companies still use such practices, and businesses see little to no result pumping money in the wrong place.
So, to keep up with increased digitalisation at the enterprise level, companies have to depend heavily on SEO practice to boost their business. SEO impacts sales, credibility, engagement, and is a major source of bringing in website traffic. There are no shortcuts to gain high rankings. One needs to take up an organised approach and build up an SEO strategy that is audience-centric rather than bot-centric (writing for Google crawlers instead of the audience). One must keep abreast of the algorithms that keep on updating throughout the year. Low-quality content stuffed with keywords is a big no-no; high-quality content which is engaging, accurate, and well-written is the key.
3. What is competitor analysis?
This helps in understanding what you are up against, identify the companies offering similar services and that have the potential to threat your business, analyse their strengths and weaknesses, and learn where the threat and opportunities lie in the market for your business. If you want to be the best in your industry, you have to beat your competitors.
4. What is On-Page Optimisation?
One of the most important and the first step of SEO is on-page optimisation. In layman’s terms, On-page optimisation primarily refers to changes made within the website to improve its search ranking.
It is aimed to make your website search engine friendly, and fixes various facets of your website such as website accessibility (includes redirections, canonicalisation, page response codes and more), XML Sitemaps, Robots.txt, internal link restructuring, and so much more.
5. I got on-page optimisation, do I need off-page optimisation too?
Contrary to on-page SEO, off-page SEO optimisation refers to practices you execute outside the website to boost its search ranking. In layman terms, off-page optimisation is what you do to bring your target audience and potential customers to your site. Link building, content marketing, and social media form a core part of our off-page optimisation practices.
6. Content marketing, what’s that?
Some say SEO and content marketing are two separate entities, but that’s not true. No SEO campaign can be successful without quality content backing it. For instance, SEO requires keywords and link backs; Content marketing provides just that.
Using wafer-thin or duplicate content won't work. Google now demands content that is informative, educational, and engaging. Most importantly, it should provide positive user-experience. Keeping this idea in mind, Recenturesoft’s offers in-house content for our clients in the form of blogs, informational articles, press releases, guest blogs, and infographics. With our content marketing strategy, we aim to bring you to the top as a thought leader, not just on the SERP (Search Engine Results Page) rankings.
7. Should I handle my social media or take help of social media experts?
Well, of course, you can. However, along with content, even social media plays an equally important part in helping websites achieve high search engine ranking. The influence of social media plays a massive role in building a business as a brand and improving its credibility in the industry. Social media experts help you develop an online presence by bringing you to well-known social media platforms such as Facebook, Google+, and Twitter. Boost your SEO rank by increasing your social media influence through various means such as increasing followers, daily social sharing, and linking your audience on social media to the website.
8. What is link building?
One of the most effective SEO methods is link building. It is the key to gain authority and trust and get recognised by the search engines. It creates links to your site on other websites and is mostly done by getting listed in the high-quality link directories, submitting press releases to PR sites, blogging, social media, and other activities. If a business wants to gain a high rank in its local area, it must get its link listed in the relevant local directories and search engines. This practice is part of our Local SEO services.
9. Why Choose Recenturesoft Professional SEO Services?
At Recenturesoft, one of the best SEO service companies in the market, we understand the importance of immersive user experience and quality content, and how it influences the search rankings. The content created is not just prepared with a keyword-targeted tactic in mind, but also aims to deliver content that is informational and actionable. We have adopted a content-based, metric-focused approach to grow your ranking and position your business as a thought leader in your industry.
10. What’s unique to Recenturesoft?
Delivering SEO services in India, USA, and the UK, we are currently considered one of the best SEO services providers on the market among our peers and clients. Our packages are customisable and tailored to meet your needs, whether you own a multinational e-commerce enterprise aiming for a global presence, or a small-sized business keen on boosting local presence.
We hope this FAQ section answered your queries as to why some companies peaked at the top of the search engines at an exponential rate within a matter of months, while some still linger at the bottom of the unfrequented pit of the SERP even after investing countless money.
For more information about our daily SEO practices, please take a close look at the SEO packages we offer.