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9 Reasons to Switch Magento eCommerce Platform in 2022

We live in a digital world, and technological advancement has an enormous impact on our lives, and more importantly, our businesses. The arrival of new technologies, services, or products offers several opportunities to enterprises. Business owners establish their new business and try to develop a niche.

When you set up a new business, it's easy to sell your product or service. But, the moment you join the gigantic organizations in the field, you have to face frightful competition. In today's world, the internet is where people do most things. Therefore, you must have the best e-commerce platform to run your new business efficiently.

There are various e-commerce platforms in the market for managing an e-commerce business. However, many business owners choose to go with Magento as their e-commerce platform due to its performance and fetching results in digital endeavors. While Magento is an effective e-commerce platform but it's not perfect for all. Various factors determine if it's appropriate for your enterprise or not. By migrating to the Magento eCommerce platform, you can create a highly personalized and impeccable online shopping experience for your users.

However, switching your eCommerce platform to Magento often requires expert assistance and a fair amount of effort. If you own an eCommerce business and want to build your eCommerce store on Magento, it's better to consult a web development company. Magento development platform provides an opportunity to operate your business as per your requirements and deliver an unparalleled browsing experience to your customers.

Thus, we have mentioned the top nine reasons why Magento development is proved to be the best technology fit for e-stores.

SEO-friendly

Magento is the best eCommerce development platform for business startups, offering numerous SEO-friendly URLs to your establishment. Moreover, it also generates customized meta keywords, meta descriptions, Google sitemap, etc. All of these are essential to enhance the website's search engine rankings. Several factors affect the web ranking, like - performance, user experience, page loading speed, content quality, etc.

Magento provides a high-quality web application and delivers an eye-catching website. Its optimized web pages load faster and incorporate a built-in SEO plugging, uplifting online visibility. Therefore, Magento is an ideal e-platform for digital marketing and SEO.

Security

Security is crucial for all businesses, particularly e-stores, as it saves tons of customer information and does several online transactions. Switching to Magento is the best option if you want high levels of security on your website. Online stores by Magento are more secure when compared to other platforms. It incorporates highly secure and the latest architecture, keeping your website safer by defending against malware, preventing financial fraud, and protecting the finances of your e-store.

Flexibility

Compared with other development platforms like SaaS, Magento ensures flexibility. Whenever your outsourced web development company deploys a web app or website on the Magento platform, you get complete ownership of your e-commerce website. With the Magento eCommerce platform, the tool minimizes the handling complexity by offering a wide array of features that match high-level support and protection to businesses.

As the Magento development platform offers full accessibility and ownership, it makes for the best flexible asset for the company. Many enterprises desire complete accountability and proprietorship of the created product.

Mobility

Due to the increasing growth of mobile users globally, mobile-friendly websites are the need of the hour. The e-commerce development platform, Magento, offers a highly mobile responsive UX/UI, resulting in a versatile website. These themes proclaim a seamless user experience regardless of the device.

Magento's e-commerce platform enables you to compile native applications for android and iOS devices with an HTML5 interface. Moreover, web developers can easily craft a mobile website connecting to the website. With Magento, it's also possible to acquaint slide-and-zoom and drag-and-drop functions on the mobile website.

Customer Segmentation

All types of businesses, be it small-scale or large-scale, can segment their clients depending on distinctive factors. The customer segmentation comprises several categories like user activity, purchase history, shopping cart details, and demographics.

The feature helps businesses develop a better plan for their sales strategies and online marketing. The platform has customer information in hand, which provides the business owners with relevant details of the client's behavior and their different customer segments.

Abundant Features

Magento eCommerce platform has several eCommerce functions. It enables the business owners to fulfill the modern e-businesses' requirements appropriately.

With Magento, you get features like search filters, user management, role-specific features, etc. Besides this, you can also manage different stores, currencies, locations, and pricing models.

Problem-solving Extension

Magento incorporates a full-fledged marketplace having numerous add-ons to fine-tune your e-commerce store. You will find an extension in Magento offerings to fulfill any requirements of customizing your online store as per your tailor-made needs. These are ready-to-use extensions suitable for even non-tech savvy people. It means you don't require a developer to work on these extensions.

This feature of Magento gives relief to start-ups who can't afford to spend vast sums on a web developer for optimizing their online store. For example, if you want to set up a Magento site for SEO purposes, you can utilize SEO Suite Ultimate Extension.

Highly Scalable

E-commerce stores are all about scalability, and it's the top priority of many business owners. Magento development platform offers high scalability and optimal performance even with high traffic. Moreover, you can reduce the requirement to invest in optimizing on-premises hardware as this platform enables you to ramp up or down depending on your demands.

If you're looking to develop a solution for a small e-store, 'Magento Go' is the ultimate choice for you. While if it's a mid-size or established business, 'Magento Enterprise' can be your optimal option.

Large Community

Being a leading eCommerce development platform, Magento comprises a vast support community and broad knowledge base that leverages its value as a technology. It's an open community supported by its users for including modules and extensions and is maintained regularly by the community of developers.

These are the top reasons why the e-commerce development platform - Magento, can be your first preference for your online business development.